As I mentioned on my post about Stockholm’s old town, upon arrival at the hotel I had reserved I was a book out. And believe it, sometimes things happen for a good reason.

Staying at Clarion Hotel Sign, Stockholm

I was sent to the Clarion Hotel Sign, member of Choice Hotels group. When I walked into the reception area, it took me some time to get my head around it. The hotel is Stockholm’s largest and is located in an ultramodern glass building designed by Swedish architect Gert Wingårdh.

The lobby is very spacious, with several modern armchairs in Scandinavian design. The receptionist who checked me in was very pleasant, and was empathetic to the circumstances that made me stay with them. She kindly offered me an early check-in, and to my room I went, tired after taking a 6am flight.

Clarion Hotel Sign Stockholm

The room I had was nice, and white dominated the space: white walls, with a black and white piece of art, and light colour furniture. My double bed was actually two singles pushed together, which is something I am particularly not keen on. But on the other hand, it was very, but very comfortable! The room also had a couple of comfy design black leather chairs and a working desk. My view was to the back of the hotel, but the rooms at the front all have floor to ceiling glass windows, with views over the park.

Clarion Hotel Sign Stockholm

Very functional bathroom

On my way out, I passed by the lobby and saw that an acoustic band was getting ready to play in the bar at lunch time. I could not help but stop and listen to them for a few minutes. It was only then that I realised how interesting this place was, with cool design furniture and pieces of art everywhere.

I walked about one mile to get to the main attractions, including the Town Hall, the Royal Place and the beautiful old town of Gamla Stan. So all and all, many places of interest are at easy reach.

I was out all afternoon, and when I returned early evening after a long walk around town, I went to their outdoor swimming pool – heated, so you can also enjoy it in winter! At the time I was the only guest having a dip, so I could take it easy and enjoy the view of Stockholm ‘s marvellous architecture from above. I had to really push myself to leave the pool, because time was flying and I wanted to go back to enjoy the city at night.

Clarion Hotel Sign Stockholm

The stylish first floor lounge has computers with internet

In the evening I asked for suggestions of places that served traditional Swedish cuisine, and the front desk agent suggested several restaurants, including the one at a competitor hotel. In the end I went to their competitor’s restaurant, and bingo, she definitely scored a point – the food was great, but that’s something I’ll talk about on another post! 🙂

The following morning, after a great night’s sleep, I went to the main restaurant for breakfast. It was rather crowded, I have to say, but the buffet variety was good, so I was just fine.

My check-out went very smoothly, and they stored my small luggage, whilst I went out to enjoy more of the city. Later I even used one of the free computers on the first floor lounge before I went to the nearby Central Station to take my airport shuttle. I just wish I had had the time to relax in their chill-out area and their Selma-Spa – but my visit to Stockholm was anything but relaxing!

As I said earlier, some things happen for a reason. After the frustrating bookout situation with the other hotel, my stay at the Clarion Hotel Sign was extremely pleasant and the team was just as cool as the hotel itself.

Would I now book it when I’m next in Stockholm? You bet!

Why I liked it
– Modern design
– Buffet breakfast included
– Friendly staff
– Free wi-fi throughout
– Good service
– Reasonable rates
– Views from the pool
– Short walk from Central Station & airport shuttle buses

What could be better

– Real double beds instead of two singles together
– Bath & separate shower in all rooms


You may click here to  book your room at Clarion Hotel Sign Stockholm.



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4 Responses

  1. Mayra

    After all, the so called "lost" hours (mentioned on you "Stockholm's Gamla… Stunning!") weren't lost at all, right? Your stay seemed to be so pleasant that it inspired you to give us a delightful description of the hotel; in considerable and fine details. Good for the hotel, huh? 😉 And better for us. However, after this highly detailed report about the Clarion Hotel

  2. Pedro

    Hi Mayra, thank you for your comment! The hotel staff and the cool atmosphere really stood out. My next post will be about the dinner they recommended, so stay tuned. 🙂

  3. Carla

    Lovely bathroom design… I want a sink just like that!!<br />Sounds like a great experience, but I&#39;m sure the staff is not as friendly as in the Hox! hahaha<br />xxx Carla xxx<br />


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